A Picture Is Worth a Thousand . . . Dollars?!

I have consistently observed the value of good photos. In fact I'm so convinced of their importance that I have been trained by a professional photographer and take 100 or more photos for each listing, 25 or 30 of which are selected for publication. A picture is truly worth a thousand words . . . and probably more than a thousand dollars, when you consider quicker sales time and higher price!

"Photographs that accompany home listings on the Web or in brochures, newspaper advertisements, flyers, magazine articles, and other marketing materials play a significant role in attracting buyers. These images serve as the first impression, and buyers often decide whether or not to see a home in person based on their quality and presentation.

Research reveals that the more photos a listing has, the quicker it sells. A property with a single photo spent 70 days on the market (DOM) on average, while DOM fell to 40 with six photos, 36 with 16 to 19 photos, and 32 with 20 photos.

Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price. The photos to be used in an agent's marketing materials should be taken by a professional, with experts noting that sellers will recoup the costs of professional photos if their homes sell faster and at a higher price."

For the Realtor Magazine article: http://www.realtor.org/RMODaily.nsf/pages/News2008040205?OpenDocument

To check out my listing photos: http://www.sandlappergroup.com/index.cfm?action=sandlapper.agentprofile&agent=twatson