Housetrology: What's Your Sign?

I'm enjoying a lot of things about Coldwell Banker, including fun tools like the Housetrology quiz, and I really love their concept of the dreaming phase in the home buying process. Some professionals would suggest that you more or less "get that out of your system" before you start considering particular properties with the idea that your actual decision should be based on cold, hard facts alone. I appreciate an approach that helps you incorporate your tastes and emotional responses as a critical component for a satisfying long-term decision.

"Encouraging consumers to think beyond such standard home buying variables as square footage or school districts, 'Housetrology' examines how emotional instincts can factor into the type of house a person might want to live in. Answers to such questions as, 'Which TV show’s house would best suit you?' or 'What would you see out of your dream home window?' include images and descriptions. At the conclusion of the quiz, consumers learn their ideal home style. The Coldwell Banker 'Housetrology' quiz is now also available on the ColdwellBanker.com Web site, giving everyone who participates a fun and unique way to uncover their inner 'house signs' and better understand the various factors influencing their home style preferences.

'As a clinical psychologist with over 30 years of experience, and through my partnership with Coldwell Banker, I’ve seen how emotions can influence major life decisions such as finding a home,' said Dr. Peters [a family psychologist and special correspondent on NBC’s Today show]. 'And while validating our emotions and trusting instincts are important, it’s essential to look past emotional triggers like perfect white picket fences, and consider practical factors as well to make the most informed decision for your family.'
'Before visiting an open house or reaching out to speak with a sales associate, consumers research and collaborate online in what we call the ‘dreaming phase’ of the home buying process,' says Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate LLC. 'By delivering this fun and informative ‘Housetrology’ quiz, we’re helping future homeowners dream and identify the kinds of homes they like most, and through innovative, interactive channels.'"

For the Housetrology quiz: http://www.coldwellbanker.com/home/learn/housetrology/housetrology_landing.jsp